front cover of Campaign Advertising and American Democracy
Campaign Advertising and American Democracy
Michael M. Franz, Paul B. Freedman, Kenneth M. Goldstein and Travis N. Ridout
Temple University Press, 2007
It has been estimated that more than three million political ads were televised leading up to the elections of 2004.  More than $800,000,000 was spent on TV ads in the race for the White House alone and presidential candidates, along with their party and interest group allies, broadcast over a million ads -- more than twice the number aired before the 2000 elections.  What were the consequences of this barrage of advertising?

Were viewers turned off by political advertising to the extent that it disuaded them from voting, as some critics suggest?  Did they feel more connected to political issues and the political system or were they alienated?  These are the questions this book answers, based on a unique, robust, and extensive database dedicated to political advertising.

Confronting prevailing opinion, the authors of this carefully researched work find that political ads may actually educate, engage, and mobilize American voters.  Only in the rarest of circumstances do they have negative impacts.
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front cover of Choices and Changes
Choices and Changes
Interest Groups in the Electoral Process
Michael M. Franz
Temple University Press, 2008

Choices and Changes is the most comprehensive examination to date of the impact of interest groups on recent American electoral politics. Richly informed, theoretically and empirically, it is the first book to explain the emergence of aggressive interest group electioneering tactics in the mid-1990s—including “soft money” contributions, issue ads, and “527s” (IRS-classified political organizations).

Michael Franz argues that changing political and legal contexts have clearly influenced the behavior of interest groups. To support his argument, he tracks in detail the evolution of campaign finance laws since the 1970s, examines all soft money contributions—nearly $1 billion in total—to parties by interest groups from 1991-2002, and analyzes political action committee (PAC) contributions to candidates and parties from 1983-2002. He also draws on his own interviews with campaign finance leaders.

Based on this rigorous data analysis and a formidable knowledge of its subject, Choices and Changes substantially advances our understanding of the significance of interest groups in U.S. politics.

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front cover of Eric Voegelin's Late Meditations and Essays
Eric Voegelin's Late Meditations and Essays
Critical Commentary Companions
Michael Franz
St. Augustine's Press, 2023
Eric Voegelin (1901–1985) is widely regarded as one of the greatest political philosophers of the 20th century, yet adequate understanding of his writings stands as a challenge for current and future generations. Voegelin’s thought continued to develop at a rapid pace during the last two decades of his life, and as Ellis Sandoz has written, his work found “not only its final but its most profound expression” during this period. Voegelin’s fame stemmed mostly from his many books and the laudatory review articles published in response to them, but he was “preeminently an essayist,” as Sandoz observes. The meditative analyses and essays written in the culminating phase of Voegelin’s career not only expand and deepen his work as a whole, but also revise central components of it in ways that compel reconsideration of even his most widely read texts.

Voegelin’s books gave rise to a vast secondary literature that continues to grow, yet the exceptionally impactful late essays and meditative works have never received the scholarly commentaries they deserve because they were published originally as journal articles or chapters in edited collections. This volume remedies that shortcoming with 14 critical analyses that elucidate the late essays while also addressing their implications for the entirety of Voegelin’s thought. The commentaries will prove invaluable to students and scholars in political science, philosophy, history, theology, and other disciplines, serving as a companion piece to the singularly important Vol. 12 of Voegelin’s Collected Works, Published Essays 1966–1985.
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front cover of Order and History, Volume 4 (CW17)
Order and History, Volume 4 (CW17)
The Ecumenic Age
Eric Voegelin. Edited & Intro by Michael Franz
University of Missouri Press, 2000

Order and History, Eric Voegelin's five-volume study of how human and divine order are intertwined and manifested in history, has been widely acclaimed as one of the great intellectual achievements of our age.

In the fourth volume, The Ecumenic Age, Voegelin breaks with the course he originally charted for the series, in which human existence in society and the corresponding symbolism of order were to be presented in historical succession. The analyses in the three previous volumes remain valid as far as they go, Voegelin explains, but the original conception proved "untenable because it had not taken proper account of the important lines of meaning in history that did not run along lines of time."

The Ecumenic Age treats history not as a stream of human beings and their actions in time, but as the process of man's participation in a flux of divine presence that has eschatological direction. "The process of history, and such order as can be discerned in it," Voegelin writes, "is not a story to be told from the beginning to its happy, or unhappy, end; it is a mystery in process of revelation."

In the present volume, Voegelin applies his revised conception of historical analysis to the "Ecumenic Age," a pivotal period that extends roughly from the rise of the Persian Empire to the fall of the Roman. The age is marked by the advent of a new type of political unit—the ecumenic empire—achieved at the cost of unprecedented destruction. Yet the pragmatic destructiveness of the age is paralleled by equally unprecedented spiritual creativity, born from the need to make sense of existence in the wake of imperial conquest. These spiritual outbursts gave rise to the great ecumenic religions and raised fundamental questions for human self- understanding that extend into our historical present.

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front cover of The Persuasive Power of Campaign Advertising
The Persuasive Power of Campaign Advertising
Authored by Travis N. Ridout and Michael M. Franz
Temple University Press, 2011

The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them.

The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention.

It also features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.

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